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Heroes of a Revolution: Memorials Discovered by the Simmons' May, 2011 Strategic Information Arrangement Class

 

(During the CE Course on Strategic Information Arrangement that I teach at Simmons College, participants have the opportunity to write about a memorial in their local area for possible inclusion in my Memorial or Veterans Day blog post.  Today we have a Revolutionary War theme, perhaps appropriate for a college located in Boston.)

The night of April 18, 1775, Paul Revere saw two lights in the Old North Church and began his famous ride, alerting colonists in the Boston area that British troops were crossing the Charles River.  Near midnight, he reached the town of Medford, where Dr. Martin Herrick joined the ride, heading toward Stoneham.  Revere continued on to Lexington.  The militia assembled at dawn on the Green and the first shots were fired.  The British then retreated back toward Boston, reaching Menotomy (now Arlington) around 4pm.  It was there the war really began.  This brutal battle caused the most casualties of April 19 on both sides, including civilians.  Two men from Medford, William Polly and Henry Putnam, were mortally injured.        

Christina Anderson of ABT Associates, found a memorial to the Minute Men of Medford, located near the public library.  It was erected for the 150^th anniversary of the American Revolution. The 60 names are in alphabetical order, with the exception of Henry Putnam, who appears at the bottom described as “Aged 62 Killed in Action.”  Why was Henry Putnam given this honor and not William Polly? 

The Medford Historical Society has limited hours, but volunteers Jerry Hershkowitz and Mike Bradford were there when I needed them.  So I called and asked about William Polly.  The key to the mystery is the inscription at the top of the memorial which reads “Roster of the First Company of Minute Men Who Assembled in Medford at the Call of Paul Revere and Engaged in the Battle of April 19, 1775.”  According to Hershkowitz, Putnam was exempted from the militia because he was too old, but he went to the battle anyway and got killed.  On the memorial, there is no way of knowing that William Polly also died.  I learned about it accidentally in my research. 

If we think about this in terms of information arrangement, we have three facets:  those on the roster (59), those not on the roster (1), and an intersection of those who died (2).  Perhaps Putnam received extra information to explain his inclusion with the roster, but it creates confusion because someone else died and there is no acknowledgement. 

Dating from 1925, the Medford plaque is fairly early among memorials in listing names.  That began in earnest with the First World War.  In 1936, Medford’s Lawrence Light Guard erected a plaque in the lobby of their armory with the names of Guards who served in WWI.  Hershkowitz took a short walk to the armory, now in commercial use.  He noted some names have stars, which he believes indicates those who died, a simple solution fully honoring their sacrifice.         

If Menotomy was the beginning of the Revolutionary War, Saratoga was the turning point in September and October, 1777.  A major victory for the Americans, its hero was Benedict Arnold.  Serving under Horatio Gates, he commanded the troops on September 19.  The British won this first day, but suffered major casualties.  After the battle, Arnold quarreled with Gates and was relieved of his command.  Then in the second battle on October 7, Arnold disobeyed orders and entered the battlefield, taking command and leading the troops to a decisive victory.  This win caused the French to enter the war in support of the Americans, an important factor contributing to the success of the Revolution.

Arnold was injured in the battle and unable to return to combat, which may have influenced his treason in 1780.  He also felt a lack of acknowledgment for his military achievements and thought the Continental Congress was trying to cheat him financially.  Then he married a Loyalist woman prior to the treason.  Towards the end of the war, he fought again, this time for the British.

Julie Vittengl of GlobalSpec found the Boot Monument at Saratoga National Historical Park in New York.  Erected by Civil War General and historian John Watts de Peyster, it honors Benedict Arnold as “the most brilliant soldier of the Continental Army,” yet only shows his injured leg and does not name him.  Saratoga’s victory obelisk has four places for the four generals involved.  Arnold’s space is empty.  Likewise at West Point, the site of his treason, Arnold’s place as a Revolutionary War General is empty showing only his rank and his birthday. 

In the book, Shadowed Ground: America’s Landscapes of Violence and Tragedy, 2003, geographer Kenneth E. Foote identifies four responses to high profile painful events:  sanctification, designation, rectification, and obliteration.  Sanctification creates a sacred space, such as the Saratoga National Historical Park.  Designation tends to be an onsite plaque or small memorial acknowledging the event.  While the Medford war memorials are not sited where the actual events happened, they would be examples of designation.  Rectification returns the site to productive use.  The World Trade Center is undergoing rectification, with office space in new buildings available for lease.  At the same time, the sites's National September 11 Memorial and Museum is sanctification.  Obliteration removes the location from our memory.  Buildings at crime scenes are sometimes torn down and the vacant lot neglected. 

Our national feeling about Benedict Arnold wavers between designation and obliteration.  He served his country in many battles, not just Saratoga.  He commanded that decisive battle, setting the stage for our eventual victory.  Then he turned against us.  We cannot remove him from history, but we can remove his name from our places of honor.  After all, thanks to men like William Polly and Henry Putnam, we won the war and we built our new nation.

(A note on resources not mentioned in the article.  I discovered William Polly in The Minute Men: The First Fight by John Galvin, 1996, and in Paul Rever's Ride by David Hackett Fischer, 1994.  An article by Thomas Fleming, 2010, “Battle of Menotomy: First Blood, 1775,” clearly described that event.  Jerry Hershkowitz’ primary resource, other than the town itself, was Medford in the Revolution, by Helen Tilden Wild, 1903.  I relied on Wikipedia for information about Benedict Arnold, specifically the pages for Arnold, the Battles of Saratoga, the Boot Monument, and Saratoga National Historical Park.  Saratoga and Lexington & Concord are both described in the Encyclopedia of Battles in North America:  1517-1916 by L. Edward & Sarah J. Purcell, 2000.  Photo Credits:  Medford Minute Man Memorial by Christina Anderson, 2011; Arnold-Boot by Americasroof at Wikimedia Commons, 2006.)       

 

Arranging to Persuade: Reduction or Persuading through Simplifying

 

Last month I introduced B J Fogg’s seven tools of persuasion as outlined in his book, Persuasive Technology: Using Computers to Change What We Think and Do.  I showed how information arrangement exploits these tools with specific reference to the Vietnam Veterans Memorial (VVM).  The VVM arranges its names in chronological order by date of casualty, grouping together soldiers who served at the same time.  In so doing, the memorial demonstrates six of the Fogg's seven persuasive tools.  This month, let’s take a deeper look at the first tool, Reduction or Persuading through Simplifying.

Reduction strategy is all about cost/benefit analysis.  How much effort (cost) achieves the benefit?  Fogg describes Amazon’s 1-click ordering method as pure reduction.  Before this innovation, every click in the online sales process was a chance for customers to change their minds.  Will they go on to the next buying step or will they give up and click over to another Website?  At Amazon, one click seals the deal.  If a mind changes later, there’s a new cost/benefit analysis for the effort involved in cancelling the order.

Many years ago, when Ma Bell stopped being our only telephone company, the new phone services battled mightily for customers.  It became very easy to change your long distance company.  One brief request and it was done.  Sometimes you didn’t even have to bother with the request.  Sign your name to some freebie promo and you might find out later that the small print was an agreement to change phone services.  One step and it didn’t even involve thinking about phones.

Maya Lin’s VVM is a more honorable example of reduction, but her controversial proposal almost didn’t get approved.  Among many complaints about Lin’s design was the chronology, which requires the use of an index to find an individual name.  Critics wanted the names on the VVM in alphabetical order, making the memorial itself a giant index. 

MIT’s John Maeda, in his book, The Laws of Simplicity, assigns organization as the second law.  Organizing arranges similar items together and simplifies our efforts to use them.  Alphabetical order on the VVM would have made it easier to find a single name, but much harder to find a group of names. 

First, a vet would have to remember names from more than 30 years ago.  Then he would have to look up each name individually, walking along the panels from A – Z.  To prepare for the effort, he might alphabetize the names of his dead buddies, the ones he remembers, so he doesn’t have to move back and forth among the 144 panels.  The names near each lost friend would have no meaning other than an alphabetic similarity, or even the same name in some cases.  Names he can’t remember would remain forgotten.  The primary memorial activity here is similar to using a print dictionary, an exercise in the alphabet rather than an emotional experience of memory.  

Chronology reduces the effort and increases the depth of feeling.  The vet only has to remember one name.  He finds that name in the printed index and goes to a panel representing the time he spent in Vietnam.  There are all his friends who died or went missing.  If he can’t remember someone’s name, the memorial remembers for him.  They are together again, the vet seeing his reflection in the polished marble among the names of those he lost.  The next time he visits, he won’t need the index.  He’ll know where to find his friends. 

Illustration used with permission from Microsoft.

Names on a Memorial: Into the Earth (Memorials Discovered by the Strategic Information Arrangement Class)

Today is Memorial Day.  On Friday the American military announced its 1000^th death in Afghanistan.  Yesterday, British Petroleum announced that it failed in its fourth attempt to stop the massive oil spill in the Gulf of Mexico.

We study name arrangement on memorials during the final week of my online Strategic Information Arrangement class at Simmons College.  That week includes an optional forum question asking class members to describe a memorial near their home.      

Jared Stern, a Brandeis University pre-school librarian who also works at the Boston Public Library, told us about the New England Holocaust Memorial by Stanley Saitowitz, with Polish extermination camps represented by six columns extending six feet into the earth and 54 feet into the sky.  Smoke rises from “smoldering coals” toward the columns’ glass panels filled with 6,000,000 numbers evoking the tattoos of Holocaust prisoners. 

Some panels have quotations instead of numbers.  Jared included one in his remarks:     

“At first the bodies were burned, they were buried.  In January 1944, we were forced to dig up the bodies so they could be burned.  When the last mass grave was opened, I recognized my whole family, my mother and sisters and their kids.  They were all in there. (Motke Zaidt, a Holocaust survivor who was deported from Lithuania and forced to work the death detail in Chelmno.)”

Beth Toren, Web Services Librarian at West Virginia University Libraries discussed two types of memorials for the mine disasters in her state.  An April 5 explosion at the Upper Big Branch Mine killed 29 miners.  The community responded by building spontaneous memorials such as one with pieces of coal painted white with the names of those who died written in black.  It sits on lace on the ground with a cross.

The Sago Mine exploded on January 2, 2006, killing twelve miners; one survived.  This has a formal memorial in Phillippi, although it is not complete.  The photo in this post shows Ross Straight’s flat 4’ x 6’ sculpture, with figures arranged as the bodies were found when rescuers finally reached them. 

Beth spoke with the project’s organizer who said the memorial is intended to honor all who died in the mines, but they will only list the names of the twelve who died at Sago.  According to Beth’s paraphrase, “they would never be able to fit all the miners’ names that died in coalmine accidents just in that county on a memorial.”  Today, as oil continues to gush into the Gulf of Mexico, we also remember eleven energy workers who died last month when the Deepwater Horizon drilling platform exploded.      

Vermont’s Sharon North Welcome Center on I-89 demonstrates green design with sustainable energy and water facilities.  That’s where Edee Edwards, taxonomy manager at a bio-pharmaceutical services company, found Vermont Vietnam Veterans Memorial.  This first state-sanctioned Vietnam memorial was dedicated two weeks prior to DC’s memorial.  It includes both the names of those who died and of every Vermonter who served. 

The memorial also has separate installations for those who died in Iraq and in Afghanistan.  These include not just names, but photos and remarks about their lives.  Since 1983, an all night vigil has been held every Memorial Day.  Edee said that even though she does not feel connected with the war in Vietnam, “this project ended up not just making me think, but making me feel.” 

In the 90’s, the Sharon rest stop almost closed, but Vermont’s Vietnam vets lobbied to keep it open.  Ten years ago, the state selected it to be renovated as a green showcase, designed by Timothy D. Smith.  Using ground source heat pumps, the center keeps warm in the cold Vermont winter and cool in the summer, not by extraction, but by sending reclaimed water into 24 wells to return with the earth’s own heat.  Take a look at the worst oil spill in U.S. history.  Instead of stealing her blood, we should let the earth nurture us with geothermal energy.

Photo Credit:  West Virginia Governor Joe Manchin’s Photo Gallery.  Album:  Sago Mine Memorial Unveiling, May 21, 2009. 

Names on a Memorial: The Power of Information Arrangement

Today’s post honors Phillip Gibbs and James Green, killed shortly after midnight on May 15, 1970 by police at Jackson State College in Mississippi.  On May 4 of that year, Allison Krause, Jeffrey Miller, Sandra Scheuer, and William Schroeder were killed by the Ohio National Guard at Kent State University.

This post will also be the Memorial Day essay for Discover the Region, where some of my writings will now be published.

Like all language, organized information persuades.  It “directs our thinking,” as biologist Stephen Jay Gould wrote about classification.  Information arrangement shapes perception and interaction.  Names on memorials are examples of organized information where arrangement defines a visitor’s experience.  The thoughtful chronology of the Vietnam Veterans Memorial builds a space for individual remembrance.  A World War I memorial does the same, but with a different arrangement strategy, reflecting the difference in the two wars.  In contrast, the random arrangement proposed for the World Trade Center memorial almost derailed the project.  Yet, in another context, random builds community at the Memorial Temples of Burning Man.   

By listing names on the Vietnam Veterans Memorial (VVM) in chronological order, designer Maya Lin gave surviving Vietnam Vets personal spaces for contemplation, spaces that make the VVM our most powerful memorial.  Names are arranged by date of casualty, not date of death.  Those who died later of wounds received in battle are listed on the day of the battle along with their buddies who died that day or went missing.  When a surviving soldier visits the VVM, he need only remember one name to look up in the index.  He finds the panel and sees the names of his friends who died in a battle he fought.  They remain together where he can visit them and remember his own experience.   

Architect Edwin Lutyens influenced Lin with his World War I Memorial to the Missing of the Somme.  This open structure of 16 huge columns, with intersecting arches and a truncated tower in Thiepval, France lists more than 72,000 names on its huge columns, names of British soldiers missing from a single battle.  Like the VVM, the memorial gives survivors an individual place of remembrance, but the two use different arrangements to achieve the same goal.  The VVM honors over 58,000 dead or missing during a 20 year war.  The Somme memorial lists those missing from a five month battle, most from a one day massacre when British troops surged into waiting German lines.     

In World War I, Britain recruited Pals Battalions.  Men who signed up together could serve the entire war with their buddies.  Cities and towns mustered their own fighting units, sending them off to France with names like the Sheffield City Battalion.  On July 1, 1916, many of these towns lost nearly a generation of young men. 

The names on the Somme memorial are arranged by British Army Order of Precedence.  That’s how military units appear on the parade ground.  These units came from individual towns, so the arrangement has the effect of organizing missing soldiers by their home towns.  Even today, with only a few remaining World War I vets, relatives and neighbors have their own place of remembrance.

Michael Arad, designer of New York’s National September 11 Memorial, ignored individual places of remembrance when he selected random as the arrangement.  This would have dispersed names from each company all over the monument.  Instead of a personal place to remember fallen coworkers, survivors would have had to hike to see each name.  The arrangement infuriated surviving families and they eventually refused to contribute to the memorial fund.  At that point, the design committee reconsidered and offered “meaningful adjacencies.”  Families can now place their loved one’s name within a group or next to an individual.  Many names will appear with the companies they worked for, but they might also be with special friends.  In one case, a married couple who worked at different companies will now be forever together on the memorial. 

The designers of the National September 11 Memorial paid dearly for an arrangement error, losing money, prestige and the community’s good will.  They went from simplistic random to perhaps the most complex arrangement on any memorial with individualized name placement and multiple types of groupings.  If the designers had originally selected an obvious arrangement, such as geographic by floor, survivors would have had their places of remembrance.  They would not have needed strong family associations to fight against the arrangement and ultimately to fight for a more detailed names design. 

In the right context, however, even random can build private spaces of remembrance.  David Best did this at Nevada’s Burning Man art festivals.  His Memorial Temples in 2001, 2002, 2003, and 2004 reflect the Somme memorial as arched open structures, topped with a tower and filled with names.  Burners inscribe the names they want to remember anywhere on the memorial.  The effect is random, but each inscription describes a private remembrance.  For the week of the festival, Burners have a personal place to grieve, a place they have chosen.  When the Temple burns on Sunday, individual memories and the combined memories of all Burners float into the evening sky.

Names on a Memorial: The Wittenbergplatz Concentration Camps Sign

(Today is the anniversary of the 1978 assassinations of San Francisco Mayor George Moscone and Supervisor Harvey Milk at the hands of fellow Supervisor Dan White.  It happened nine days after the Jonestown massacre and the assassination of Leo Ryan, a Bay Area Congressional Representative.  Jim Jones himself was well connected in the San Francisco political scene.  At the time, I was working in Davis, east of San Francisco near Sacramento.  I remember clearly Dianne Feinstein’s announcement of the assassinations as she became Mayor of the city.)

In my ongoing research on the arrangement of names on memorials, I am reading an excellent book by James E. Young, The Texture of Memory: Holocaust Memorials and Meaning.  It won the Jewish Book Council’s National Book Award in the Holocaust category.   I highly recommend this to anyone interested in the nature of monuments and memorials.

On p. 54, Young shows a photo and describes a memorial at the Wittenbergplatz transit station in Berlin.  A simple sign listing the names of ten concentration camps, it begins with the phrase “Places of terror that we should never forget.”  Young writes that the camps “are in no special order, other than that the German camps are listed last.” 

As an arrangement expert, I realized listing the German camps last indicates someone thought about the order of the names.  People who like to organize tend to take another step, if only for their own benefit.  So I used Wikipedia to find a pattern, building a spreadsheet of categories that might be organizing criteria, including locations, dates of operation, numbers of prisoners, and numbers of deaths.  I discovered the camps are listed in a complex order that adds meaning to our understanding of the memorial and of the Holocaust.    

Camp	Country	Established	Number of Prisoners	Deaths
Auschwitz	Poland	1940	400,000	1,100,000
Stutthof	Poland	1939	110,000	65,000
Maidanek	Poland	1941	Extermination camp	78,000
Treblinka	Poland	1942	Extermination camp	870,000
Theresienstadt	Czechoslovakia	1941	140,000	35,000
Buchenwald	Germany	1937	250,000	56,000
Dachau	Germany	1933	200,000	31,591
Sachsenhausen	Germany	1936	100,000	200,000
Ravensbruck	Germany	1939	150,000	90,000
Bergen-Belsen	Germany	1943	70,000	100,000

(Data from Wikipedia’s List of Nazi-German Concentration Camps.  The number of deaths at Bergen-Belsen is not included in the Wikipedia table, but is estimated from the first paragraph in the Wikipedia article on Bergen-Belsen.)

The first four camps in the arrangement are located in Poland.  The fifth, Theresienstadt, is in Czechoslovakia, with the rest in Germany.  In Poland and in Germany, the first camp is the largest.  The remaining camps in the two countries are then listed by the date the camp was established. 

There may be several reasons for placing Poland first and Germany last.  Auschwitz is by far the largest camp, with the largest number of deaths, so placing it first in the full list is appropriate.  In addition, Germany is the host of the sign and perpetrator of the Holocaust, so the sign designers placed themselves last.  Therefore Theresienstadt, the sole Czech camp, is in the middle. 

Why did the designers combine size and date as an arrangement?  If they wanted the largest camp first, why not list the rest in order by size?  I believe they wanted to avoid a hierarchy of horror.  Treblinka, which only had enough space to kill people, was not more benign because it was smaller.  Another option that would place Auschwitz first is alphabetical order.  But alphabetical order has no meaning.  Auschwitz is not first because it starts with an A.  It is first because it is the largest place of terror.

This arrangement is so complex, with three different placement strategies, that an honored Holocaust scholar did not see it.  What is the purpose of something so obscure?  Should the designers put a paragraph on the back of the sign explaining their intentions? 

Memorials, even simple signs, are a form of art.  We don’t usually explain art on the piece itself.  We let viewers discover their own understanding.  Like most artists, the sign designers offered clues.  They placed Auschwitz, which begins with an A, first in a non-alphabetic arrangement.  They also set apart the three countries.  This sign is intended for Germans who would know the five camps in their own country.  The clues tell us there is some sort of arrangement here.  Young recognized this when he commented that the German camps were last. 

The Wittenbergplatz sign is at a transit station in a busy Berlin shopping area.  There may be thousands of commuters who see it every day.  If the sign were in alphabetical order, it would be stagnant.  Instead it has a structure that is implied but not obvious, an enigma perhaps adding more conscious thought to those thousands who every day see the words, “Places of terror that we should never forget.”             

 

Names on a Memorial: Meaningful Adjacencies

(This post acknowledges October 12 as a day honoring Christopher Columbus, who promoted European colonization of the New World, thus beginning the desecration of North and South America’s original civilizations.)

Michael Arad, designer of the World Trade Center 9/11 memorial, originally envisioned a random name arrangement.  He felt the imposition of any organized arrangement strategy would cause “grief and anguish.”  However, it soon became clear that it was the randomization of the names that was causing the grief and anguish.    

Families of those who died understood that random trivializes life and death.  They wanted the name arrangement to indicate affiliation, such as business, friends and family, along with details including the names of the businesses, ages of the victims, and floor numbers.  Family groups fought for this vision by refusing to donate to the memorial, demonstrating the emotional power of information arrangement.  The designers compromised with a name arrangement that is intended to look random but is actually a highly organized list of names with “meaningful adjacencies.”  This is not a simple structure with one set of arrangement rules.  Each name is placed according to individualized criteria.      

Both the Vietnam Veterans Memorial (VVM) and the Memorial to the Missing of the Somme incorporate meaningful adjacencies, as does every arrangement method, except random.  A lack of meaningful adjacencies defines random.  The VVM lists names in chronological order.  Those who died on a given date are adjacent on the memorial.  Military survivors can find friends by finding their own time of service at a designated place on The Wall. 

In France, the Somme memorial from World War I achieves the same goal with a different strategy.  Most of the 72,000 names listed on that memorial went missing on the same day, so chronology has no meaning.  These names are listed by military units, bringing people together because of recruitment by towns.  British military units in World War I often consisted of men from a single area, a method that has since been abandoned.  Whole units died during the surge on July 1, 1916.  Today, people from these towns can find their missing generation of young men in one place on the massive walls.   

These two arrangements are brilliant in their simplicity, but they organize groups whose members have similar defining characteristics.  That is not the case with the World Trade Center memorial.  People who died on September 11, 2001 were working or they were visiting a building, flying in an airplane or trying to rescue others.  They were with their co-workers, perhaps with their families, or they were alone.  They did not have a common reason for being where they died.       

When the arrangement controversy was raging, I submitted a proposal for a geographic structure and that is essentially what is being used.  It should be noted that I have no evidence that anyone read my proposal.  Arrangement by location was always an obvious option for this memorial.  My suggestion was based solidly on location to the point of listing people on airplanes by their seat assignments.  People who know each other sit next to each other, so meaningful adjacency is achieved.  I also wanted the names from the towers listed by floor.  Again, people on the same floor know each other.  This method added meaning by demonstrating that most people below a certain floor escaped and most above a certain floor did not.  To my mind, a full geographic arrangement illustrates the tragedy more completely by showing where people were and who they were with when they died. 

The selected memorial design and its name arrangement include panels in two squares that surround two pools, one for each tower and the airplane that crashed into it.  The Pentagon and its airplane, the First Responders, and Flight 93 are with the South Tower.  Those who died in the 1993 attack are with the North Tower. 

In all, there are nine groups.  The title of each group is inscribed at the beginning of its associated names.  For example, “World Trade Center” appears before the names of those who died in the North or South Tower.  The names are then arranged by affiliation, which is not indicated, except for the First Responder agencies and units, who are reprieved of the need to look random.     

In general the families were not happy with this compromise.  They wanted more information next to each name, specifically age, company and floor.  My proposal would resolve company and floor, and also included ages with each name.  I want to say that the struggle here shows the folly of allowing non-organizers to develop such an important name arrangement.  People who don’t understand the impact of organized information thought up random.  But there are other factors to consider here.  Does every business want the kind of advertising that comes with being part of a tragedy?   

Once random was abandoned, the designers encouraged individual participation.  Next-of-kin could request placement near another name, a friend in the same company perhaps, or a loved one who worked for a different business.  Companies could request that names be arranged by department or work unit.  This resulting structure is therefore a puzzle for the designers to solve.  We can assume there were trade-offs. 

The names of a married couple who worked for different companies are listed together.  The couple has three affiliations – to each other and to their separate companies.  This could be resolved by taking the married couple out of their respective companies and placing them separately or by putting their two companies next to each other.  But this couple may not be the only ones in their companies with cross-corporate affiliations.  The designers were careful to hedge their promises with phrases like “to the best of our abilities.”  They understood subjective decisions would have to be made.  For example, if there has to be a choice, is it more important to put a married couple together than two best friends? 

My fully location based arrangement eliminated subjectivity.  However, the married couple would not be together forever on the memorial.  Their names would be sitting in their separate offices.  The chosen arrangement is a compromise with many mistakes, pretending to be random being especially egregious.  But individual attention to the placement of each name is a new idea in memorial name arrangement.  It came about accidentally when the families refused to let the designers abandon their responsibility to those who died.  The families didn’t get everything they wanted, but what they did get was personalized attention for each name engraved at the National September 11 Memorial and Museum.

(This post is part of a series about how names are arranged on memorial structures.  I returned to the series when I prepared an online course on Strategic Information Arrangement for Simmons College.  Other posts in the series can be found in the IsisInBlog Directory under “Names on a Memorial Series.)

Persuasion by Arrangement: Intended and Unintended Consequences

Arrangement persuades every day.  Lots of us pop into the grocery store for a bottle of milk.  So why is milk always at the back of the store?  That arrangement persuades us to hike through aisles of food that we only just now realize we need.  Got cookies?

The arrangement of concepts also persuades.  At the simplest level, alphabetical order implies equality and chronology implies time.  An intentional arrangement considers the needs of both user and designer to influence effective use of information.  An unintentional arrangement risks influencing users in unintended ways.

In his book Persuasive Technology: Using Computers to Change What We Think and Do, B. J. Fogg defines persuasion as “an attempt to change attitudes or behaviors or both” (p. 15).  By placing milk at the back of the store, the grocer attempts to influence buying behavior.  In the arrangement of concepts, I expand Fogg’s definition to include persuasion as reflecting a point of view.  If I use alphabetical order, I may persuade you that each item has equal value, at least in terms of the list.

Maya Lin’s Vietnam Veterans Memorial demonstrates one of the most elegant examples of persuasive arrangement.  She organized names on The Wall by date of injury, not date of death.  A soldier who died later of wounds inflicted in battle is therefore listed on the date of the battle.  His name is in alphabetical order with others who died on that day, so he is included among his buddies.  The survivors of the battle can visit The Wall and, in one section, see the names of their comrades.  This intentional arrangement persuades survivors and tourists alike to consider the fellowship of fallen soldiers.  It is one reason The Wall inspires more emotion than other memorial structures.

Maya Lin likes circles, so her chronology begins with a tall center panel and proceeds to the right as the panels descend in height.  It begins again at the farthest left of the panels, which grow to the tallest center point and the final names.  The name at the farthest right is Jessie C. Alba.  The others who died on his day are at the farthest left.

This may be an example of an unintentional arrangement decision with unintended consequences.  A theme of The Wall is comradeship among those who died together and among their friends who survived.  Because it is primarily an intentional arrangement, it obeys its own rules. Each name follows the previous name.  Last names beginning with an A signal a new day.  It is this rule that places Jessie C. Alba at the farthest end.  The others on his day are at the opposite end of The Wall, separated by 138 panels.  This separation implies the loneliness of death, which is the antithesis of The Wall’s theme of comradeship.

In the design process, it would have been a simple adjustment to move Alba’s name one place over to the farthest left panel, with the others on his day.  We do not know if that was contemplated.  The Wall is a work of art.  Each detail allows us to ponder its meaning.  Dying on a battlefield is a lonely experience, even if you are surrounded by your comrades.  But that is the opposite message from the other details on the Wall, which purposefully gather together those who died and the visitors who survived.  Intentional or not, in this one detail for Jessie C. Alba, the rules were more important than the theme.

Native Americans place one error in their artwork because only God can be perfect.  It is an intended error with an intended consequence.  Arrangement errors that go unrecognized have unintended consequences, possibly negative consequences that may defeat mission goals until the error is discovered.  Information arrangement is part of an entire message.  Take as much care with its details as you would with any other communication.

Names on a Memorial: Lutyens at Burning Man

Memorial Day honors those who died serving our country, but we may also visit a grandmother's grave. Throughout the year, there are opportunities to keep her memory alive. One of the most distinctive is Burning Man, a festival for building and experiencing art in the desert, with or without clothing.

Each September, Burners transform a flat empty playa near Gerlach into Black Rock City, Nevada's third largest urban environment. After a week it disappears with the mantra, "Leave No Trace." Nothing on the playa reveals Black Rock City's existence until the next year. Climaxing the festival, a giant wooden Man burns the Saturday night before Labor Day in a bacchanalian rite of dance, performance art, and flames.

I attended Burning Man for six years. I have also researched name arrangement on memorials, including the Memorial to the Missing of the Somme in Thiepval, France, designed by Edwin Lutyens. When I first saw a photo of the WWI Memorial, it reminded me of Burning Man. Thiepval was an influence on Maya Lin for her Vietnam Veterans Memorial. David Best may also have studied Lutyens before building the Temple of Tears, Temple of Joy and Temple of Honor.

The Thiepval Memorial is a truncated tower with sixteen piers supporting intersected arches that increase in size for a two-story effect. In the interior, these piers hold names of 72,000 primarily British missing soldiers. Best's Temples also featured arches, towers, multiple stories, and interior names. Constructed of scraps from manufacturing 3D dinosaur puzzles, similar to cookie dough scraps, they were feathery shrines of light and memory.

Best's first Temple at the 2000 Burning Man, Temple of the Mind, designed with Jack Haye, was a ramshackle building not reflecting Thiepval. But in 2001, Best and Haye got serious. Their Temple of Tears (or Temple of Memory) featured a truncated tower and two arches, one on top of the other, giving the appearance of two stories. Burners wrote memorial inscriptions inside. Sunday night it made a glorious blaze of memories and dinosaur templates.

In 2002, Best, with Haye, continued building upon his own work in addition to Lutyens. The Temple of Joy had the truncated tower, the multiple story effect, and interior names, but no arches. His Temple of Honor in 2003 brought the arches back, retaining the two-story idea, with an elongated tower. Temple of Stars, Best's final Temple in 2004, reflected only his own work, with a single story, tall tower and no arches. As always, Burners inscribed their memories into the interior. Mark Grieve designed the Temples of Dreams in 2005 and the Temple of Hope in 2006 without reference to Lutyens.

The Thiepval Memorial organizes names of the missing by regiments, rank and alphabetical order. Because British fighting units mustered into the Pals Battalions of their towns and neighborhoods, the Memorial keeps friends and relatives together. At Burning Man, the names are random, an ill advised organizational structure for memorials. Michael Arad, designer of the proposed World Trade Center Memorial, tried random. When surviving families vilified the suggestion as insulting, he reluctantly changed his easy-way-out random to a display that honors victims as friends and co-workers.

But random at Burning Man is only an appearance. Burners each carefully select a place on the Temple for their memories. They choose that place for a reason. Perhaps it reminds them of their loved ones; perhaps it's easy to get to or a challenge to reach. Each memory remains in its sacred space until the burn on Sunday night.

Some say the Temple is a superior burn to the Man. After all, the Man always looks the same, but the Temple changes each year. The burning of the Man is an invitation to party. The Temple burn glows with memories and the reverence is real, regardless of what Burners wear or do not wear.

This year the Man is green, an obvious 2007 theme for a festival that leaves no trace. Check it out. You don't need clothes, although costumes are a big part of the experience. Bring a tent, a shade structure, and lots of sunscreen and water. Bring those who now live only in your heart. When the Temple burns, it will carry your love into the sky.

Names on a Memorial: Oklahoma City

(This posting was originally intended for publication during the 12th anniversary week of the Oklahoma City bombing. That week also saw Yom HaShoa [Holocaust Martyrs' Remembrance Day] and the anniversaries of the Columbine High School massacre and the Branch Davidian fire. Next year, this same week will be the first anniversary of the shootings at Virginia Tech. This year, at the end of the week, I found renewal at a concert for the 38th Earth Day.

My posting therefore acknowledges another memorial, one without names, The Man with Two Hats, which honors the Canadian role in the liberation of the Netherlands during World War Two. Henk Visch's statue of a man with arms upraised, holding a hat in each hand, is located in both Ottawa and Apeldoorn and was first dedicated in the Netherlands on May 2, 2000.

At the Ottawa dedication on May 11, 2002, the Canadian Minister of Veterans Affairs, Dr. Rey D. Pagtakhan, a Philippine immigrant, commented that these statues would demonstrate "the true test of friendship -- of one country to another." Every year since liberation, Holland shows its gratitude with a gift to Canada of 10,000 tulip bulbs.)

The Mayor of New York City, Michael Bloomberg, yielded to pressure from the 9/11 families and announced a new arrangement of names for the World Trade Center Memorial. Random is out and affiliation is in. Almost. All names are to be listed with others in their affiliation. While rescue workers' unit affiliations will be fully expressed, corporate affiliations will not. Even American Airlines and United Airlines are excluded. Only flight numbers will be on the Memorial. Not surprisingly, the families remain unsatisfied. They want ages, floor numbers and corporate names.

The Oklahoma City National Memorial, designed by Hans and Torrey Butzer with Sven Berg, symbolically achieves all of that. The names of those who died on April 19, 1995 are engraved onto chairs sitting in the footprint of the Alfred P. Murrah Federal Building. The arrangement is geographic, with nine rows of chairs symbolizing the nine story building. Names are located on the floor they were on when they died, divided by agency, left to right, replicating the location of offices in the building. Names of employees and visitors are alphabetical within agency.

Five people died outside the Murrah Building. In alphabetical order, they are listed singly in a vertical line of chairs at the end of every other floor. The name on the first floor is Rebecca Anderson, a rescuer. Then one name from the Water Resources Building, two names from the Athenian Building and another from Water Resources.

Abandoning the geographic arrangement, alphabetical order for the non-Murrah names separates the two Water Resources employees. But if those names were arranged by building, where would that leave Rebecca Anderson? She didn't have a building. She walked into the ruin and died when part of the Murrah Building fell on her. In this case, selecting alphabetical order puts the rescuer in the first position.

A solution for the non-Murrah names would be to organize them by building, with the person not associated with a building at first or last. Rebecca died entering the ruin where the first floor had been. So placing her name first makes sense. This fulfils the geographic theme of the arrangement, keeps the names in each of the exterior buildings together, and still places the rescuer in the honored position on the first floor.

The designers made another organizational decision that is somewhat bizarre. Four married couples died at the Social Services Administration (SSA) on the first floor. Each couple followed the tradition of sharing the same last name. For them, alphabetical order was ignored to place the husband's name first. Research indicates the purpose was to keep the tradition implied by "husband and wife" or "Mr. and Mrs." The alphabet has a tradition too, so it seems an odd choice to make in the first year of the 21st Century, when the Memorial was dedicated.

If I were to change alphabetical order, I would place three children with their grandparents. Peachlyn Bradley, three years old, and her brother Gabreon Bruce, three months old, died at the SSA with their grandmother Cheryl Hammon. The accident of alphabetical order places Peachlyn and Gabreon together, but seven chairs separate them from Cheryl. LaRue and Luther Treaner died with their four year old granddaughter Ashley Eckles. They are now separated by 21 chairs.

Since the designers were open to changing the alphabet, each trio could have remained together, Cheryl surrounded by her grandchildren and Ashley by her grandparents. Theirs were the two families that lost three people. Keeping these loved ones together on the Memorial would have been a small, but perhaps meaningful gift.

For the World Trade Center (WTC), adding floor numbers to the names would help demonstrate that the highest numbers of deaths occurred above the point of impact in both buildings. The Oklahoma City Memorial geographically shows the location of the greatest number of deaths by arranging the names into a concentration of chairs, with more chairs in the middle and fewer chairs toward the right and left edges.

The bomb exploded directly under the cribs in America's Kids Child Development Center on the second floor. The most remembered image of that day is a fireman carrying the limp body of a baby. This bombing killed a lot of babies. The Memorial acknowledges their deaths by giving children smaller chairs.

It's an elegant arrangement, with just a couple of misses. Using only names and chairs, the designers showed affiliation, age, level of destruction, and location of death by floor, office and exterior to the Murrah Building.

They did one more thing. The Memorial's Survival Wall lists the names of more than 800 who experienced and survived the blast. They did not die, but they certainly had a life-changing experience. Offering them a part of the Memorial honors their suffering, gives them a place for contemplation, and helps visitors understand the enormity of the crime.

Survivors' names are alphabetized within the buildings, which are also in alphabetical order. The original plan was to arrange the building names geographically, but it was felt that the primary target needed to be first.  Alphabetical order places the Alfred P. Murrah Building at the front of the list. (Linenthal, 2001)

I wish the World Trade Center Memorial would consider honoring the survivors of 9/11. I am not suggesting the names of everyone in the WTC on September 11, 2001 be listed. That is probably impossible to know. However, the names of companies with offices in the WTC could be engraved onto the Memorial, giving thousands of people with horrific experiences a place of solace and a place for their own memories. For reasons that have not been explained, corporate names are disallowed and the World Trade Center Memorial continues to miss the opportunity to fully serve its community of 9/11 survivors and families.

(I am grateful to Brad Robison, Director of the Terrorism Information Center at the Memorial Institute for the Prevention of Terrorism in Oklahoma City. I contacted Brad during the anniversary week and appreciate his taking the time to answer my questions.)

Names on a Memorial: Jessie C. Alba

(Today’s post honors Charlotte Winters, the last female U.S. veteran of World War I, who died last week at the age of 109.)

Reading the Vietnam Veterans Memorial (VVM) from left to right, like a book, Jessie C. Alba is the last name on the memorial. Because the names are listed in chronological order of casualty, visitors often think he was the last to die, but the VVM is not intended to be read like a book. 

It is intended to be experienced as a circle, with the names beginning at the center vertex and continuing east. The first half ends with Jessie, who died on May 25, 1968. Visitors then must traverse the full length of the Wall to the far west panel for the next May 25^th name, John H. Anderson. The names then proceed in chronological order, alphabetical within each date, back to the center vertex, completing the circle.

The first name for July 8, 1959, and therefore the first name at the top of Panel IE in the center vertex, is Dale R. Buis. He was watching a movie with his unit when a sniper attacked. The final names, from May 15, 1975, are on Panel 1W, one panel to the west of 1E. These eighteen died during the rescue of the S. S. Mayaguez and its crew. Richard Vandegeer is the last name on the Wall, not Jessie C. Alba.

Many first time visitors don’t get the circle metaphor, which I believe is the weakest element of the Wall. The entrance to the VVM is not in the center, but at the west or east for a linear, not a circular experience. Rather than a meaningful symbol, the circle seems like a quirk of this memorial. I’m not complaining. Who knows what details allowed a 21 year old college student to win the VVM competition and to overcome the extreme controversy of her design? This was Maya Lin’s first major work. Some of her subsequent pieces also include circles. If she wants the beginning and the end in the middle, that’s her prerogative as the artist.

But it leaves the problem of Jessie C. Alba. Rather than the last to die, Jessie is the first name of those who died on May 25, 1968. A Texan, Sergeant Alba belonged to the Army’s 101^st Airborne Division, Delta Company.  He died on the ground in Thua Thien-Hue at age 20. His is the last name on the last panel to the east, Panel 70E. The other 88 names for May 25^th begin 140 panels to the west on Panel 70W.

One of the advantages of the chronology is the listing together of all names who died in a battle on a given day. I discussed this feature of the Wall in my 1/15/07 post, “Comrades in Vietnam and the Somme.” The arrangement design allows survivors of a battle to visit one area of the Wall, find their comrades and relive the experience. The Memorial to the Missing of the Somme achieves the same goal by listing regiments together. In that arrangement, the flow for three regiments is disrupted to promote Edwin Lutyens’ architecture (see my 2/4/07 post, A Path Among the Missing).

Rather than promoting architecture, I believe the Wall got caught up in its own rules -- chronological order, alphabetical order within dates and no space to indicate a new date. But the VVM also has rules for keeping comrades together. Those who died of injuries are listed with the date of injury not the date of death. The missing are listed with the day they went missing. Because the first rules were slavishly followed, the intention of the second rules was lost for Jessie.

An information arrangement is built by rules – the rule of the alphabet, the rule of chronology, or something more complex. Information arrangers often get caught up in their own rules, forgetting they were created to serve a goal. When a rule becomes more important than the goal, it’s time to rethink the rules. Here’s another rule for the Wall. If one name is left hanging at the end of 70E, it can be moved to the top of 70W.

As it happens, Jessie was the only one in his unit to die on May 25, 1968. The nearest chronological deaths for Delta Company are Elroy E. Beier, May 5, 1968, on Panel 55E and Nickolas G. Garcia, April 22, 1969 on Panel 26W. Alba and Beier arrived in Vietnam on the same day, December 14, 1967. Garcia arrived on April 27, 1968, a month before Jessie died, eight days before Elroy died.

Perhaps it doesn’t matter that Jessie is all by himself on that farthest panel. His buddies probably don’t know anyone else who died on May 25, 1968. But now Jessie belongs to another group. He belongs to the group who died on that day and it does matter that he is separated by 140 panels from the other members of his group. It matters to his fiancé, Mary Ann Lopez, who wrote on the The Wall-USA, “In 1996 I got a chance to see the Vietnam wall with his name on it and since I got there at night time it was so overwhelming for me. The wall is so huge and very scary in a way. I finally found his name and how ironic it was that his name is the last one almost all by itself at the end.”